Mar 8, 2011
Show The Love
Valentine's Day message sent out to target new clients
In the style of romance, we thought we would show our clients some love this Valentine’s Day.
We created a series of bespoke Valentine’s cards aimed at different client target groups, each one anonymously sent, with a tinyurl contained inside.
Valentine's Day card targeting new clients
The web link sent each different target group to a second bespoke message; revealing the secret admirer and hopefully generating a bit of gossip in certain work places.
Valentine's Day card sent to our current, long term clients
Recipients of the cards included:
Old Acquaintances/Clients that we haven’t worked with for a while
Current Partners/Clients that e have long, sustained relationships with
New Romance/Potential new clients
Press/Design press
Valentine's Day card sent out to clients we haven't worked with for a while
The designs are all created using the Maximiliano Sproviero created font Breathe Pro. The font is a playful take on more formal stylised script fonts and with over 1000 glyphs can be used in numerous different iterations and extensions. The fonts ethos “cuando las letras respiran…” literally translates to “when letters breathe”, which can be seen when used in different ways here.
Valentine's Day card sent out to press
We were so pleased with the response that we received from our clients and the design press (Design Week 24th Feb) that we have decided to send out more little surprises to clients. If you would like to be kept up to date with our current projects, or would like to be included in our next mailout, please enter your details here.
Inside message
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