Communicating the built environment

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Stevenage Town Centre Gardens book design

The Town Centre Gardens in Stevenage is a 1950′s park that had become neglected over the years. With Heritage Lottery Funding, the park has undergone a transformation from disused and dirty, to treasured and well used.

When the project initiated in 2008, we were asked by our client, Green Heart Partnership to produce a publication to tell the story of the redevelopment and the series of improvements about to take place.

We created an identity for the book, who’s primary audience was existing users, nearby residents and the larger stakeholder group, and set out to tell the story of the transformation.

Green Heart Partnership work predominantly within the landscape and arts sectors, engaging with the general public in unusual and interesting ways. For the Town Centre Gardens, they consulted outdoors in a recreated flat, using the floorplan and furniture across an open space. Residents passing through, stopped, sat down and discussed the redevelopment. We used some original photographs and postcards within the book, that older residents had collected from 50years ago when the park was a thriving leisure space.

We printed the book in a short litho print run, french folded to enable a perfect bind and using an unfinished stock.

The book was very well received, and we were then retained to design wayfinding across the site over the coming years as the park developed.